The LEGO Group has announced its first ever LEGO Pop & Play Tour, a free, interactive pop-up experience for the whole family which will tour five UK cities over the summer including Southampton, Liverpool, Edinburgh, Birmingham and Bristol.
Families mark your calendars! The LEGO Group is announcing its first ever Pop & Play Tour, and this summer, families in Southampton, Liverpool, Edinburgh, Birmingham and Bristol will have the pop-up event right on their doorsteps. Packed with fun and festival vibes, the LEGO® Pop & Play Tour will bring families the summer joy missed in 2020!
The LEGO Pop & Play Tour is an out of store experiential activation within shopping centres around the UK hosted by LEGO Retail stores and their knowledgeable store associates. The must-visit LEGO® Pop & Play Tour is a free family event that will unleash the creativity in all ages with a range of play experiences.
Participants will be able to visit a number of stations, including;
• ultimate cupcake decoration with LEGO® DOTS
• building their own vehicles with LEGO® CITY
• partaking in a scavenger hunt to spot balloons and horses with LEGO® FRIENDS
• creating the beat of their world in the pop-up LEGO® VIDIYO music video studio
There’s something to engage and delight the whole family!
After completing each station, families will receive a rosette and by simply collecting two, can head to a local LEGO store in the area to collect a free gift.
Alison Wood, Retail Director of UK LEGO Stores, said: “We’re looking forward to taking our first ever LEGO Pop & Play Tour around the UK! Summer 2020 was disappointing for many families, so we hope this free, family event helps make up for it and gives them the chance to unleash their creativity. With LEGO City, Friends, DOTS and VIDIYO, we’ve ensured there’s something for all interests, whether that be arts and crafts, vehicles or music. With a free gift up for grabs for every family, taking part is a no-brainer!”
The LEGO Pop & Play Tour includes the following locations and tickets are available HERE
• Southampton 7th & 8th August, Bargate
• Liverpool 14th & 15th August, Liverpool Onn
• Edinburgh 28th & 29th August, St James Quarter
• Birmingham 4th & 5th September, Bullring
• Bristol 11th & 12th September, Cabot Circus
The LEGO Pop & Play Tour will be located near LEGO Retail stores for people of all ages to take advantage of exclusive promotions and check out the full ranges. Those not able to attend can also visit www.lego.com/stores/pop-and-play-tour for great offers and all their play needs.
For tickets and further information visit www.lego.com/stores/pop-and-play-tour
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