Best Buy is throwing out the Black Friday playbook.
The electronics retailer announced Thursday that it will have Black Friday deals available multiple times throughout the holiday season, starting with a four-day sale running Tuesday, Oct. 19 through Friday, Oct. 22. It also plans on kicking off its official sale a week early on Nov. 19. (Deep breaths.)
What’s more, all deals will be covered by a new “Black Friday Price Guarantee” that prevents prices from dropping lower before the big day — so you know you’re getting the best deal possible no matter when you shop.
Next week’s initial sale will feature hundreds of markdowns on “the season’s hottest tech,” including:
$550 for a Samsung 70-inch 4K Smart TV, a $150 savings
$169 for the matte black Beats Studio 3 headphones, a $180 savings
Chromebooks as cheap as $99
Windows laptops as cheap as $189.99
Discounts of up to $540 on Samsung appliances
This story is developing…